May is Older Americans Month. How much do you know about this graying population? Senior citizens are a significant demographic that cannot be ignored—they are often generous donors and volunteers. Just like any generation, they require specific tactics, messaging, and ...
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Video as a marketing tool is the future. In fact, it’s estimated that by 2020, 80 percent of Internet traffic will be driven by video. Following are 5 ways to create effective and engaging Facebook video campaigns for your non-profit: ...
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April 17th is fast approaching and that means many of your donors and supporters are scrambling to get their tax paperwork in order. Here’s what they should know about the basic tax benefits of giving to charity. They may qualify ...
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Donors are the lifeblood of any non-profit organization, so you best make sure you’re reaching them effectively. These 5 tips will help you refine your message and bring in more money: Cut the jargon Most of us use jargon all the ...
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With spring around the corner, it’s a good time to think about decluttering your home — and your non-profit. Could your donor relations processes and procedures use some freshening up? Following are a few tips to welcome spring and streamline ...
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Out of the $390 billion that was given to charitable causes in the U.S. in 2016, nearly three-fourths came from individuals. Nonprofits cannot afford to overlook the power of a single person. To that end, nonprofits would benefit from investing ...
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