We live in a busy, noisy world, which means non-profits are competing for attention more than ever. This reality means that nonprofit leaders need to be adept at media outreach, to rise above the crowd and garner positive attention. Here’s ...
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Exemplary board members are worth their weight in gold, especially for smaller organizations. When done right, board members can be your biggest cheerleaders and build some serious momentum. The paradigm has shifted in recent years when it comes to how ...
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May is Older Americans Month. How much do you know about this graying population? Senior citizens are a significant demographic that cannot be ignored—they are often generous donors and volunteers. Just like any generation, they require specific tactics, messaging, and ...
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Video as a marketing tool is the future. In fact, it’s estimated that by 2020, 80 percent of Internet traffic will be driven by video. Following are 5 ways to create effective and engaging Facebook video campaigns for your non-profit: ...
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April 17th is fast approaching and that means many of your donors and supporters are scrambling to get their tax paperwork in order. Here’s what they should know about the basic tax benefits of giving to charity. They may qualify ...
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Donors are the lifeblood of any non-profit organization, so you best make sure you’re reaching them effectively. These 5 tips will help you refine your message and bring in more money: Cut the jargon Most of us use jargon all the ...
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