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We live in a busy, noisy world, which means non-profits are competing for attention more than ever. This reality means that nonprofit leaders need to be adept at media outreach, to rise above the crowd and garner positive attention. This article explains how they might work through these challenges.

Video as a marketing tool is the future. In fact, it’s estimated that by 2020, 80 percent of Internet traffic will be driven by video. Read on to find 5 ways to create effective and engaging Facebook video campaigns for your non-profit.