Want More Press? 3 Tips for Media Outreach

We live in a busy, noisy world, which means non-profits are competing for attention more than ever. This reality means that nonprofit leaders need to be adept at media outreach, to rise above the crowd and garner positive attention. Here’s how they might work through these challenges: Master the basics: Develop a comprehensive communications plan ...

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5 Tips to Nail Your Next Facebook Video Campaign

Video as a marketing tool is the future. In fact, it’s estimated that by 2020, 80 percent of Internet traffic will be driven by video. Following are 5 ways to create effective and engaging Facebook video campaigns for your non-profit: Begin with the end in mind. Establishing a goal is the first order of business. ...

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