Marketing Emails

 

No need to find an additional Email Marketing service. Donor Wrangler has all of the key features you need!

 

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Create Attractive Emails with the Visual Editor

 

Creating custom, eye-catching emails is simple and fun! The visual editor makes creating multi-column, mobile friendly emails super easy! Elements can be dragged and dropped into place, and the preview mode allows you to see what your email will look like on different sized screens.

Merge fields are available to make it simple to insert names or other information directly into the email.

A screenshot showing the visual editor for marketing emails

Comply with the CAN SPAM Act

The CAN SPAM act has a number of requirements that Donor Wrangler helps you to comply with. Emails are divided into two groups, (1) relationship and (2) marketing. Each email sent contains a link that allows for the user to opt out of any type of correspondence they no longer wish to receive. (For more information, see this help article.)

Create and Send Email Signups

Allow donors to add themselves to your email lists by sending signup links. These links can be shared on your social media pages or placed on your website. The completed signup form will update the donor’s profile with their preferences.

Create and Subscribe to Multiple Email Lists

You can create as many different marketing email lists as you wish. Each of the email addresses on a donor’s profile can be added to or removed from the lists you create. You can also create “hidden” lists which will allow you to opt in a recipient for emails they cannot sign up for themselves, such as a members-only newsletter.

When it comes time to create your campaign, select one or more lists to reach with your message

View Individual Campaign Results

Track performance and monitor trends from every Campaign. Each email you send through Donor Wrangler is monitored for status changes (such as the opening of an email, clicking of a link and more). Email status can be seen at a glance in an overview chart or individually by Recipient.

Frequently Asked Questions

Yes. The Marketing Emails module is our only add-on feature with a set monthly fee at this time. Most marketing email platforms charge based on the number of contacts in your system. But we think it’s more fair to price based on the number of emails you send each month. Pricing is currently as follows:

  • $25/month – Up to 10,000 sent emails
  • $35/month – Up to 15,000 sent emails
  • $40/month – Up to 20,000 sent emails
  • $44.95/month* – 20,000 – 50,000 sent emails
  • $59.95/month* – 50,000 – 100,000 sent emails

*With the creation of your own SendGrid Email API account.

Donor Wrangler provides many of the same key features that other marketing email companies offer but at a fraction of the cost.

As a nonprofit, we know that you care about communications and building relationships. We’ve made sure that each email you send through Donor Wrangler is documented in the donor’s profile. See the Donor Management page for more details.

The CAN SPAM Act creates a distinction between relationship emails and marketing emails. Marketing emails have stricter requirements than relationship emails. For instance, you can generally send a relationship email without requiring prior consent from the donor. However, this is not the case for marketing emails. Per the above link, an email is a relationship email if it consists only of content that:

  1. facilitates or confirms a commercial transaction that the recipient already has agreed to;
  2. gives warranty, recall, safety, or security information about a product or service;
  3. gives information about a change in terms or features or account balance information regarding a membership, subscription, account, loan or other ongoing commercial relationship;
  4. provides information about an employment relationship or employee benefits; or
  5. delivers goods or services as part of a transaction that the recipient already has agreed to.

For non-profits, this means that donation receipts, reminders for recurring donations, reminders of previously agreed to volunteer activity, reminders about an event the donor has already signed up for, etc. would constitute relationship emails. However, donation appeals, newsletters, requests for volunteers, the promotion of an annual gala or event, and other types of emails would all be marketing emails. It is up to the organization to correctly categorize their emails that are sent through Donor Wrangler.

Yes! You can either link to the form that is included in Donor Wrangler, or our support team can update an existing form on your website so that it connects to the Donor Wrangler system. More information can be found in this help article: Creating a Signup Form for Your Website.